I came upon TheResponsibilityProject.com at an educational website I was checking out for my girl. I must say that my attention quickly shifted from educational math games to some beautiful films, one in particular, called "Tony" (click on "Watch Film" on the top right of site), a short film about the lengths a dad will go to for his child.

Excerpt from site:

"In 2006, Liberty Mutual created a TV commercial about people doing things for strangers. The response was overwhelming. We received thousands of positive emails and letters from people all over the country commenting on the ads. We thought, if one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing."

I then found a link on the home page that shares insight of what makes a responsible blogger. At the 2009 BlogHer conference, held in Chicago July 24-25, Liberty Mutual provided a forum for bloggers to share what makes a responsible blogger, which new FTC guidelines now address. Bloggers must note in their blogs if they are compensated monetarily or otherwise, or they could be heavily fined. Such disclosures will help readers distinguish between "citizen journalism" and online marketing, and the credibility factor of the blog content will appear more transparent.

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