Blogger Spotlight: Matt Masarro Launches


I had the pleasure of meeting Matt online then in real life, and we instantly found that we had similar interests and jobs.

Will you tell us a little about yourself?

My name is Matt Massaro. I grew up in Cardiff by the Sea and in 2006 moved to the Bay Area. Ever since I left the San Diego area I wanted to get back. After 6 years I finally made it back and now I reside in Carlsbad.

My professional experience covers years of sales from outside, inside, on the floor retail, phone, and consultative sales. My passions have always revolved around the Internet and computers. A little less than two years ago I really embraced social media and online marketing. I just absorbed as much as possible and still am.

I had a good year is solid experience working with local businesses and am familiar with their struggles, budgets, and needs. Throughout that time I had attended professional networking groups, mixers, events, chamber, other local organization’s marketing meetings, and non profit organizations.

I started blogging about a year ago and started on I went back and forth on it but kept learning everything I could. When I moved back to the area that’s when came to mind. I had purchased the domain a couple months before my move and it was finally time. I didn’t want a website with limitations for businesses or people. After working locally and seeing patch sites as well as many others that came and went, I knew the limiting a locally-based site to one town was not enough. I decided to make a free community blogging site the anyone can use and start posting.

How you first got involved in with blogging?

I first was involved by creating my personal website. I wanted to build it up mainly to make sure that if someone googles me they will find everything they need.

What do you find most challenging about blogging and do you have any tips for others who might be interested in doing the same?

Staying consistent is my biggest challenge. Sometimes creating a great post can take hours and that becomes a block for me. When that happens I try to switch to write about something that interests me and doesn’t feel like a task.

What contributions do want to be known for in the blogging community?

Being well-versed in social media, blogging tips, local attractions, local in north San Diego, and within the next 6 months start writing fiction and stories to post. I’m debating about writing fake funny news articles like The Onion does.

Have you found anything interesting or unexpected about blogging?

Yes. There is a giant blogging community on the Internet. It takes a while before people start noticing your posts and building up a blog. Once you get there and start networking with other bloggers it gets better.

What do you hope to achieve from blogging?

Exposure for so that businesses and residents have a place to write whatever they feel like and make new connections.

What is an interesting thing about you that people might not know?

Too many things come to mind. I have two tattoos, but I normally wear a long sleeve dress shirt to coffee meetings or business meetings so that people don’t see the brand on my right forearm.

What is your favorite time and/or money-saving tip?

Only buy what you need.

Everyone has a favorite/least favorite post. Name yours and why?

I wrote an online and offline networking blog post base on my experience. That is one of my favorites.

One comment

  1. Very cool! I didn’t know about Matt’s site but will check it out now. And I can relate to what he said…I grew up in the OC and lived away from SoCal for about 10 years. Finally back (in San Diego now) and love it. There’s no place like it.

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