How Twitter Benefits You: Six Businesses That Provide Info, Feedback, Deals and More
Columnist - Sandra Fong YoungFor businesses, Twitter is essentially a marketing tool. Savvy consumers are smart to follow businesses that not only keep up with news, but share great deals and giveaways. Here are six businesses that I recommend following on Twitter and why: Business: Online Storefront for Discount Dell Computers and Electronics Why Follow: Offers exclusive Twitter deals and coupons, includes direct responses to customers’ questions and concerns and even posts who to contact for known computer problems @JetBlueBusiness: Airline Why Follow: Answers customers’ questions about JetBlue’s services, features activities in areas JetBlue flies to, advertises sales and provides followers insight into corporate practices @HomeDepotBusiness: Home Improvement Superstores Why Follow: Includes DIY posts, helps customers with product and store problems, highlights store deals and promotes Home Depot’s Do-It-Herself workshops via live updates with #DIH (hashtag) @Alicia_at_Honda Business: Car Manufacturer Why Follow: Tweets exclusive Twitter freebies, shows off videos of new cars, presents new company innovations, converses directly with customers, talks about special Honda events and calls attention to general car news, including safe driving practices Business: Hotel Chain Why Follow: Chats about happenings at specific Marriott hotels, emphasizes company charity efforts, helps customers locate hotels, presents trip contests and hotel deals, discusses ways to earn extra Marriott points and features articles about Marriott Business: Photography and Printing Company Why Follow: Personably interacts with customers and answers their camera and printer questions, spotlights customers’ photos and suggests inventive product-related projects E-mail:
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