Whom to Follow on Twitter in San Diego

Columnist - Sandra Fong Young

Five Local Organizations with Online Marketing that Benefits You

Too often when people think "marketing," they think "advertising" and therefore, it's just something they plan to fast forward through on their DVR But marketing is not only about helping consumers learn about products (and persuading them to buy these products), but providing them with benefits, including useful information and deals.

One of the easiest ways for consumers to take advantage of these marketing tactics is to follow these San Diego-based organizations on Twitter:

@Burger_Lounge

Business: Organic burger restaurant

Why It's Worth Following: When I put out a call on Twitter for people to suggest followers for this column, Burger Lounge, by far, received the most recommendations. Why? This Twitter account regularly interacts with customers, awards “followers of the week” with $25 gift card and has a great sense of humor.

Business: Coupon source

Why It's Worth Following: For the coupon-happy clippers, check out this source for discounts on everything from hotel specials and vacation adventures to dry cleaning and plumbing repairs to graphic design services and car detailing.

@sharphealthcare

Business: Health care provider

Why It's Worth Following: Because we could all use some helpful reminders about our health ... Sharp Healthcare's Twitter account features conversations with patients, disease updates, DIY remedies, patient stories, class announcements, charity event updates, organization news, job postings and more!

@sdtips

Business: Web site with things to do in San Diego

Why It's Worth Following: San Diego Travel Tips Web site is great, too, but if that's too overwhelming for you, try out this Twitter feed with event announcements and specials, videos of San Diego attractions, weather reports and reader interactions.

Business: The San Diego Daily Transcript’s arts section

Why It's Worth Following: Stay cultured with a steady stream of arts-related news and events, article previews, reviews and national entertainment tidbits.

And of course, we highly recommend that you follow @sdbargainmama and @san_dyego

E-mail: TheMomMarket@gmail.com
Twitter: http://www.twitter.com/san_dyego
Sandra Fong Young is a public relations account executive at J. Walcher Communications and freelance writer.