You’ve worked hard to build your company and your brand, but how do you get the “buzz” you need to propel your business to the next level? And how do you make sure that your “buzz” is conveying the right message and targeting the right audience?
And when it comes to media do you wonder why some companies get more coverage than others? Do you feel like you’re not getting enough media attention? Have your pitches fallen flat? Or maybe you are avoiding opportunities because you’re not sure what to say or how to handle an interview.
The media landscape is changing. The integration of traditional and new media gives you more channels than ever to get noticed and to reach your customers. While this is a great opportunity, it can also be a little overwhelming, unless you’re prepared.
Our Media Training For Entrepreneurs workshop can help you from message, to pitch, to interview. It will also help you strategically get the “buzz” out so you will feel confident and effective in promoting your business.
In this workshop you will get an inside look at how the media works and learn how to talk to a reporter/producer to get yourself noticed on-air and online!
You will also learn:
- 5 Things To Do Before You Pitch
- 10 Things To Do Before, During And After Interview That Will Make You A More Effective and Confident Communicator
- Specific Media Mistakes To Avoid
- How To Increase Your Bottom Line With Social Media
- 5 Best Ways To Market To Your Target Niche Using Social Media Strategies
- 5 Ways to Integrate Your Traditional Media Exposure With Social Media
Where: Hera Hub: 9710 Scranton Road, #160, San Diego, CA 92121
When: Oct 18, from 7:00-8:30 pm (includes one full hour plus Q & A and refreshments)
Angela Chee is owner of Zen Media Inc., a media training and consulting company that helps companies and individuals grow their business and brand and more effectively share their product, service, and message with the media. With more than 15 years of experience in the broadcast industry, Angela is an award-winning journalist/host who has worked as an Anchor/Reporter for KNBC-TV and KCBS/KCAL-TV in Los Angeles, Fox 6 in San Diego, E! Entertainment Television and hosted shows for HGTV (Home and Garden Television), The International Channel, Channel One News and helped launch Entertainment Tonight China. Merging her traditional media background with her social media influence she is also the Founder of The Zen Mom.com, an informative and inspirational website with the mission is to empower through wisdom, inspiration and laughter.
You can find her on Facebook at https://www.facebook.com/AngelaCheeTV, or follow her on Twitter @angela_chee or @thezenmom. For more information regarding one-on-one camera training, media and image consulting and media placement contact firstname.lastname@example.org
Stacey Ross, MS (Educational Counseling), is the owner of SR Media Consulting. She helps entrepreneurs take their businesses to the next level by implementing and managing results-based marketing and media strategies, both online and offline. Founder of the popular website, “SanBargainMama®”, Stacey has built a team of highly-experienced professionals who embrace traditional and new media methodologies, from the grassroots level on up, in order to increase her clients’ brand exposure in their target niche. Stacey’s work is seen regularly on local TV stations and she has been featured in publications such as The San Diego Business Journal, Entrepreneur.com, San Diego Magazine.com, The San Diego Reader, Women’s World, OnlineMom.com, and CNN.com. Stacey was honored as one of the top five “Lifestyle Bloggers” in San Diego County at the 2010 Influence SD Awards.
You can find her on Facebook at https://www.facebook.com/SDBargainMama, or follow her on Twitter @sdbargainmama @sdIRL or @StaceySRoss. For more information regarding online marketing and social media consulting contact Stacey@SanDiegoBargainMama.com.
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