WHAT: Coming off a successful first year in 2011, the San Diego Museum Council will once again offer free admission this October at 36 museums for children ages 12 and under who attend with a paid adult.
To participate, families can download a coupon available on the SDMC website – www.sandiegomuseumcouncil.org – and present it at participating museums to receive the offer. (The offer is limited to two children per paid adult admission ticket and does not include special events/exhibits or field trips.)
“We were thrilled at the success of our inaugural Kids Free in October campaign in 2011,” said Jessica Crawford, marketing manager of Birch Aquarium at Scripps and board president of the San Diego Museum Council. “More than 4,500 Kids Free coupons were redeemed. We’re expecting to see even more families enjoying museums this year.”
Research from the American Association of Museums points to the important role museums play in a child’s education, making back-to-school season an ideal time for the Kids Free in October campaign. The event also helps families bridge the education gap left by recent budget cutbacks to school field trips.
WHO: Roster of 36 Kids Free in October participating museums: Barona Cultural Center & Museum, Birch Aquarium at Scripps, California Surf Museum, Coronado Museum of History & Art, Flying Leatherneck Aviation Museum, Gaslamp Museum at William H. Davis House, Heritage of the Americas Museum, Japanese Friendship Garden, La Jolla Historical Society, Living Coast Discovery Center, Lux Art Institute, Marston House Museum & Gardens, Mingei International Museum, Museum of Contemporary Art San Diego, Museum of Making Music, Museum of Photographic Arts, Oceanside Museum of Art, Reuben H. Fleet Science Center (gallery only), San Diego Air & Space Museum, San Diego Archaeological Center, San Diego Automotive Museum, San Diego Botanic Garden, San Diego Children’s Discovery Museum, San Diego History Center, San Diego Model Railroad Museum, San Diego Museum of Art, San Diego Museum of Man, The NAT (San Diego Natural History Museum), The New Children’s Museum, Tijuana Estuary Visitor Center, Timken Museum of Art, USS Midway Museum, Veterans Museum & Memorial Center, Visions Art Museum, Water Conservation Garden, Women’s Museum of California
WHEN: October 2012
WHERE: Children ages 12 and under receive free entry at all participating museums with the paid admission of at least one accompanying adult. Valid for two children per paid adult.
HOW: Download a coupon available at www.sandiegomuseumcouncil.org
WHO WE ARE: The San Diego Museum Council is a coalition of San Diego County museums working cooperatively to increase awareness of and attendance at the diverse museums in the region. The Council provides support services to the museum industry in management, resource networking, advocacy, education, and promotional opportunities.
MEDIA: For interviews with the San Diego Museum Council and/or any of the participating museums, please contact Theresa Kosen of the San Diego Museum Council by calling 619-276-0101 or firstname.lastname@example.org