Tag: Sandra Fong Young

Extended Warranties: The Pros and Cons

Many would argue that these unnecessary warranties are only pushed on consumers by retailers because of their enormous profit potential. Others would say that these warranties are an added benefit that should be bought with every purchase….

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Carmax: Is it Really the Way Car Buying Should Be?

I’d heard the Carmax commercials and considered it a fantastic concept. I decided to check it out. As I walked in the door, I became anxious as a smiling man approached and asked, “Welcome to Carmax. How can I help you today?” I said I just wanted to look at cars, and he directed me to the lot – without following me.

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Geotagging: Should You Do It? – The Pros and Cons of “Checking In” via Social Media

   Columnist – Sandra Fong Young             The Mom Market  Some people go “check in” crazy. You see five posts in a row on their Facebook page with all the places they’ve visited in the last two hours. As soon as you sit down at a restaurant, they pull at their phone to check you […]

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Brandspeak – Commonly Used Words That Refer to Name Brand Products

Columnist – Sandra Fong Young The Mom Market Do you ask your spouse to Tivo shows for you? Did the secretary Xerox two copies of the contract? Can you hand me a Kleenex and a Band-Aid? Brand names often become so ingrained in our culture that we use them to refer to entire categories of […]

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TV Product Placement: The Hidden and the Obvious

Columnist – Sandra Fong Young The Mom Market “This … is American Idol!” is Ryan Seacrest’s decree. But maybe it should be: “This … is Coca-Cola, Ford, AT&T, iTunes American Idol!” “American Idol” is often cited as having one of the highest amounts of sponsored products and services. In fact, for the series’ 7th season, […]

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