Tag: Sandra Fong Young
I’d heard the Carmax commercials and considered it a fantastic concept. I decided to check it out. As I walked in the door, I became anxious as a smiling man approached and asked, “Welcome to Carmax. How can I help you today?” I said I just wanted to look at cars, and he directed me to the lot – without following me.
Columnist – Sandra Fong Young The Mom Market Some people go “check in” crazy. You see five posts in a row on their Facebook page with all the places they’ve visited in the last two hours. As soon as you sit down at a restaurant, they pull at their phone to check you […]
Columnist – Sandra Fong Young The Mom Market Do you ask your spouse to Tivo shows for you? Did the secretary Xerox two copies of the contract? Can you hand me a Kleenex and a Band-Aid? Brand names often become so ingrained in our culture that we use them to refer to entire categories of […]
Columnist – Sandra Fong Young The Mom Market “This … is American Idol!” is Ryan Seacrest’s decree. But maybe it should be: “This … is Coca-Cola, Ford, AT&T, iTunes American Idol!” “American Idol” is often cited as having one of the highest amounts of sponsored products and services. In fact, for the series’ 7th season, […]